Strategic communications

Lead by Snezana Simin, experienced Strategic Communication Specialist, PROFESSION GROUP team provides high quality communication consulting to international companies and organisations in order to manage their reputation and achieve business goals through properly designed communication activities.

Creation and implementation of communication strategies that raise companies’ profile and market influence among stakeholders using adequate communication channels and tools is our speciality. We have both the experience and the expertise in strategic public&corporate relations necessary for analysis, definition, development and implementation of communication strategies or specific communication requirements that serve overall strategy and business objectives.

We offer full range of corporate communication services:

1. External Communication Consulting

Business Review, Organizational Communications Assessment,
Stakeholders Mapping and Data Analysis

Preparation of comprehensive Corporate Communication
Strategy and Communication Plan

Establishment, development and implementation of communication activities

Reputation Management
Review political, economic and media environment; identify, shape, manage or improve relationships with external stakeholders and wider audiences based on reputation strategy directions

Corporate Responsibility Planning and Implementation
Initiate or participate in CSR and awareness raising activities significant for company to address expectations and needs of stakeholders and wider community

Corporate Identity Consulting
Clearly and correctly communicate a corporate identity to ensure that messages are consistent with company’s standards and business goals; initiate corporate presentation and raise corporate representation in business environment

Public Policy Consulting
Public environment assessment, stakeholders and advocacy groups mapping, design public policy strategy and implementation framework

Crisis/Issues Communications Planning and Implementation
Provide strategic counsel to companies so they could be prepared for unforeseen events and execute communications through workable solutions and well suited crisis communication strategy

Media Communications Planning and Implementation
Media support and advisory through well suited media strategy, proactively placing good news stories and producing press releases

Reporting and Analysis of communication activities outcomes

Event/Sponsorship Communications Planning and Implementation

2. Internal Communication Consulting

Identifying communication needs through regular briefings with GM and management team

Consulting in key questions regarding communication and public policy activities ensuring effective two-way communications

Capacity Building
Development and improvement of management structures and operational model building knowledge, skills and abilities for better implementation processes

Communication Guidance and Training
Communications and leadership trainings, senior management 1-1 coaching